Why royalty-free (also)?

Why on Earth would you prefer to make use of royalty-free music, sound designs and other forms of sound?

The short answer: You don't have to pay royalties every time the sound is being played!

Royalty-free sound is commercial sound that may be used for profit, but without paying royalties. All you need to worry about is whether to purchase the royalty-free sound through a long-term license or through a subscription with renewed sounds or music, say, every two months.

On web pages and in IP phone systems quality music and sound are used increasingly as ingredients to awaken interest in a product or service, or just to illustrate it. In this case, web designers and other software developers rely heavily on the availability of quality sound (as has been the case with images), and in a fashion that is both easy, fast and reliable. This saves both time and money.

A lot of music includes royalties to its creators and performers. And should do so! But as the demand for commercial sound to digital media increases, and the Internet continues to drastically change the way in which sound can be applied and delivered, isn't it then only natural that royalty-free sound can easily be searched for and acquired online, just as photos and other graphics have been for some time?

The Case for Sound

Sound is one of the prerequisites for human communication, whether it's grand emotions or practical information. By the same token it's only natural to set high standards to the different audio media we are surrounded by. And there must be an unequivocal relation between the design and function of the sound. The elements of the sound must be illustrating, but also be an aesthetic experience perceivable across different media.

The business model of Auditive Network is based on this observation. We want to make it possible to challenge the way we think, develop and experience sound. To us the notion of making purposeful sound available across the board is not marketing noise but a mission that purveys our entire organisation.

And remember: A purposeful sound design should never receive greater attention than the message itself. We want to sound great, not loud.

Could you use some sound argumentation in your communication strategy?

Day One

Auditive Blog is born
The world will never sound the same again