Sound is one of the prerequisites for human communication, whether it's grand emotions or practical information. By the same token it's only natural to set high standards to the different audio media we are surrounded by. And there must be an unequivocal relation between the design and function of the sound. The elements of the sound must be illustrating, but also be an aesthetic experience perceivable across different media.
The business model of Auditive Network is based on this observation. We want to make it possible to challenge the way we think, develop and experience sound. To us the notion of making purposeful sound available across the board is not marketing noise but a mission that purveys our entire organisation.
And remember: A purposeful sound design should never receive greater attention than the message itself. We want to sound great, not loud.
Could you use some sound argumentation in your communication strategy?
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